Our story
A family business with a new lease of life
Pawsitivefluffies began as a small, family-run specialty store—a place where everyone knew each other by name and every four-legged friend received a treat simply for being there. For years, we supported our local community with heart, humor, and a deep love of animals. But as time progressed and the world became increasingly digital, it became clear: We had to keep up. That's when our grandson came in—full of ideas and just as much passion. He brought our little shop online without losing the original spirit—but with a whole new reach. Today, Pawsitivefluffies offers lovingly selected, cozy, and playful products for pets and their owners—far beyond the neighborhood. Even though we now ship throughout Switzerland, the heart of a small family shop still lies in every order. 🐾
Who we are
Rooted in family, carried by passion
We're not a large company with suits and huge warehouses—we're a close-knit family of passionate pet lovers who believe in doing things right. What began as a small, local specialty store grew not through big advertising, but through love, trust, and community. With the support of our tech-savvy grandson, we ventured into the online age—bringing the same care and charm from our store into the digital world. Whether it's a cozy bed or a fun toy, we're here to make every tail wag and every purr sound like home. 🐾
🐾 Daily essentials
From walks to feedings to playtime, we bring pet parents the things they need every day—only better.
💛 Trusted by animal lovers
We test, curate, and select all our products with care – no random stuff, but real quality for you and your furry friend.
🌞 For a happy animal life
Our mission is simple: more tail wagging, more nose nudges, more joy. Because pets aren't just animals—they're family.
A few words from our family
At Pawsitivefluffies, every product is selected with love and care. We don't just add things to our range – we specifically seek out things that bring genuine comfort and joy to pets and their owners. Whether it's a cozy bed, playful toys, or helpful grooming accessories – we make sure it's something we'd feel good about using ourselves. Because trust, love, and tail wagging are always our top priority. 🐾